60% of people decide if they are attracted to a message - Strickly based on color!

Hello Summer and Colored Jars! The warm sun, beach days and flip flops make us all want color! Embrace the summer and add a new colored jar to your line of packaging for your product. A new fresh look can get new customers' attention. Be aware that color choices can make or break your attempt to brand yourself & target your customers. Choose a color that you think your customers will delight in but go deeper than just your feeling when it comes to packaging design and picking a color for your jar. The color of your brand - what you represent - should be reflected by your packaging and your plastic jar. Colored jars are a visual statement and should be part of your branding strategy.

From foods to beauty creams, and automotive storage jars - whatever your product is, there is a color for it. 

Let the green color jar stand for your brand being environmental or organic. It's quite surprising how important colors are when it comes to branding. Have you ever thought about the fact that we automatically think GO for green and STOP for red, it seems to be programmed. Quite like how our language work: we react to a message based on how we interpret the message. Colors have this function.

Research conducted by the secretariat of the Seoul International Color Expo show that 92.6 percent of respondents stated that they put most importance on visual factors when purchasing products. Wheras hearing and smelling only mattered to 0.09 % of the respondents. This mean that the visual effect of color is one of the greatest influencing factors on purchase decisions.  

Parkway offer over 150 different colorants, so there is something for everyone. Usually, when sourcing packaging, the customer have a certain color in mind. Parkway's large selection of custom color jars are not stock items but offer low lead times. To the customers who aim to stick with Parkway's stock inventory of jars in white, clear and clarified are offered a lead time of 1-3 business days  if in stock.

Find the color your packaging deserves today!

References:

1. University of Loyola, Maryland study displayed in  - http://www.colormatters.com/color-and-marketing/co...

2. http://www.colorcom.com/research/why-color-matters